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CONSULTING
& MANAGEMENT MARKETING INDUSTRY
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Merchandising Programs There are several types and categories of "merchandising" and depending on the industry or application will mean different things. As applied to the Marina and Hospilatility industries typically two merchandising applications can be used most effectively. Brand/Product Merchandising- This is where your brand (logo), trademark, servicemark and mottos are used in conjuction with products specific to your industry. The objectives can be to increase your brand awareness, brand penetration in specific categories; or to promote specific products or services with the support of your brand... or all of the above. For instance, this can be very effective in the marine industry when a Champion Fisherman or Speed Boat Racer puts their name on a lure or boat they use, endorse, designed, invented, or produce. Promotional Merchandising - as commonly used in Marketing also means the promotion of merchandise sales... by coordinating production, marketing and developing advertising, display, and sales strategies to increase retail sales. This includes disciplines in pricing and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time.... but without the aid of a personal brand. |
Collateral
Design Put your best foot forward with innovative and attractive collateral materials from some of the country's award winning top designers and agencies. Nothing is more important than a customer's first impression of your facility and services. Many times that first impression comes from a postcard, brochure, magazine ad or web site. Our relationships with several design and advertising firms across the country have taken many years to nuture and build. As with every marina, every great designer has their own unique style and flair - matching the right designer with the right client is paramount to memorable and effective design. •
Logos & Identity Packages In addition to the solid relationships with agencies and designers - we have some of the best "production" relationships in the world. When you're ready to roll out a major print media campaign, there's no doubt at all that AMM's international printng vendors will be able to produce your requirements at a fraction of the cost of the vendors most businesses have available to them in the USA. |